A logo with the words "POOLS GAMES" on a black background, using white and orange text.

Web3 Games

2024

Publishing 20+ games in six months, with 150K+ monthly active players. All P00LS Games are backed by our blockchain-enabled Software Development Kit.

Play games
for crypto

Collage of colorful video game covers including titles like "The Super Heroes," "Retro Coin Rush," "Bicep Battle," "Coin Clash," "Splash," "Catstronaut," "Hippo House," "Blockchain Blaster," and "Car Jam." Each cover features cartoonish, vibrant characters and dynamic illustrations.

THE PROBLEM

Developers struggled to launch and scale Web3 games efficiently. Our SDK had to simplify the process while driving engagement and retention.

Strategy & Ops
Saskia Jensen

Marketing
Ali Cossimini

Lead Designer
Sky Monaco

Web Designer
José Barcelon

THE PROCESS

We worked with game studios to build tools for branding and launching Web3 games. We discovered gamers wanted rewards and simple gameplay.

Cartoon illustration with a roller-skating coin character, a warrior with a sword, and a cool dog wearing sunglasses and a party hat.

We analyzed game trends, collaborated with developers, and gathered player data.

  • We explored Telegram mini-games and Web3 gaming trends to identify gaps and opportunities for innovation. The research highlighted a demand for simple, engaging games that incorporate token rewards and gamified elements to drive user retention.

  • We collaborated closely with game developers to understand their technical and creative needs. This process included refining SDK tools and providing scalable branding assets to streamline game launches and ensure efficiency.

  • Feedback from early adopters and developers informed key decisions. Regular reporting sessions helped us identify challenges in engagement and retention, allowing for iterative improvements in gameplay and reward systems.

  • Players valued easy-to-play games with clear incentives, while developers required tools to simplify publishing and branding. Gamified rewards like P00LS Points emerged as a critical driver of engagement and retention across games.

Three mobile game screens displayed side by side: the first screen is from "Tap Super Heroes," featuring a giant monster attacking a city with stats and action buttons below. The second screen, "Bicep Battle," shows a character lifting weights in a street setting with various meters and controls for strength and income. The third screen, "Coin Clash," features a progress bar labeled "Level 15" with a wallet balance and gems above.
The image shows three smartphone screens displaying game apps in Telegram. The first screen is "Retro Coin Rush," featuring a platform and a floating diamond against a starry background with options for shop and cash out. The second screen displays the "SPLASH App" with an animated dog icon, showing a level progress and earnings. The third screen is "Hippo House," featuring a cartoon hippo in a bathtub with bubble and shop icons. Each app screen has various interactive elements typical of mobile games.

Onboarded game developers focused on driving engagement and monetization.

Three smartphone screens showing a crypto game featuring cartoon dogs in business suits, wearing party hats and sunglasses. The game promotes growing a company, competing to be a CEO, and claiming a crypto airdrop. Text includes "$SPLASH" and offers free 100 coins.

Built templates for Live-Ops solutions to drive engagement and scaled Brand IPs with AI.

PRODUCT REQUIREMENTS

  • Scalable branding assets for rapid game launches.

  • SDK support for features like leaderboards, referrals, and token-based rewards.

  • Integrated gamification system using P00LS Points to enhance user engagement.

  • Analytics tools for tracking performance and player behavior.

Futuristic computer terminals with glowing orange lights in a dark room, arranged in parallel rows facing each other.

THE SOLUTION

We created a platform with scalable branding, an SDK, and gamified rewards through P00LS Points, streamlining game launches and boosting engagement.

Three-panel image promoting POOLS Games on Telegram highlighting web3 game development. The first panel announces the games launch on Telegram with graphics of game icons. The second panel outlines a process from idea to token in 16 weeks, focusing on building games, and mentions user acquisition. The third panel calls for game developers, offering flexible agreements, profit shares, and token allocations, with a fun dog graphic wearing sunglasses and a party hat.
Three smartphone screens displaying a gaming app interface. The left screen shows 'Retro Coin Rush' game with options to cash out, buy coins, and adjust platform size. The middle screen lists games like 'SPLASH Builder' and 'Tap Super Heroes' under 'Play to Earn.' The right screen prompts users to connect a wallet via Telegram, with wallet app icons below.

Scaling games to token launches, driving player growth and engagement

A design presentation showing a color palette, typography options, an app icon, a brand mascot, and mobile app screens. The color palette includes yellow, red, pink, black, gray, and white. Typography uses "Bangers" and "Quicksand Semibold" fonts. The app icon features colorful characters on a bus. The brand mascot is a vibrant city scene with animated cars. The mobile screens display onboarding instructions and an airdrop roadmap for an app named "Car Jam."

Created brand docs and assets to support game launches and ensure consistency.

  • Game Launcher

    Built an app to showcase games, manage player progression, and distribute rewards.

    Three smartphone screens displaying the POOLS Games app interface. The first screen shows the "Explore" section with game options like 'Catsonaut' and 'Bicep Battle'. The second screen displays "Tasks" with games to play and earn points, like 'Coin Clash'. The third screen focuses on "Invite friends" with options for bonus points and a list of current friends' profiles and points.

  • Dev Support

    Provided tools for game state saving, leaderboards, and referral tracking.

    Screenshot of three mobile app interfaces for a crypto game. The first screen shows a wallet connection prompt with various wallet options. The second screen advertises a leaderboard with crypto prizes worth 100 USD. The third screen displays a leaderboard with user rankings and profits in digital currency, featuring usernames and point totals.

  • Game Branding

    Developed scalable assets for marketing, game UI, and in-game content.

    A collage of four online game advertisements. The top left ad features a group of cartoon aliens with text "Fight Aliens Earn Coins!" and a "Join" button. The top right ad shows a woman lifting the Eiffel Tower with the text "Lift Big. Get Big." and a "Join" button. The bottom left ad depicts a cartoon hippo surrounded by colorful flowers with the text "Hippo House" and "Play Today" button. The bottom right ad displays a colorful car race with cheerful characters and the text "Car Jam."

  • SPLASH Builder

    Created meme-inspired gameplay with token rewards in a "tap-to-earn" model.

    Screenshot of the SPLASH App on Telegram, featuring three screens. The first screen displays a cat with sunglasses and a crown on a laptop, showing profit per hour and a bonus feature. The second screen includes details about a V1 Player bonus, and the third screen lists team, product, marketing, and ecosystem sections with icons and progress bars. The interface includes navigation options at the bottom for Splash, Mine, Rank, Earn, and Airdrop.

THE IMPACT

Billboard in Times Square featuring a lounging mascot with sunglasses on an inflatable ring, holding a smartphone. Text reads 'It's hot. Be cool. Play $SPLASH Pools' with a Brex logo and 'Customer Spotlight.'

In four months, P00LS Games launched 10+ Web3 games, attracting 10,000+ players and 50,000 installs. SPLASH led with 30,000 active players, redefining Web3 gaming accessibility.

Side-by-side view of two mobile screens displaying the POOLS Games Twitter profile and Telegram group. The Twitter screen shows the account information and a pinned tweet about POOLS Games. The Telegram screen features announcements and game information, including a promotion for the game 'Bicep Battle.' Both screens highlight the gaming and community aspects of POOLS Games.

Fueled key games with strategic marketing, driving growth and visibility.

Three smartphone screens displaying gaming and cryptocurrency related interfaces. The first screen shows "Hippo House" with an airdrop roadmap featuring "Open Beta," "Full Launch," and "Player Milestone" stages. The second screen, "Retro Coin Rush," prompts the user to connect their wallet for airdrop tokens. The third screen, "SPLASH," details factors such as hourly profit, referrals, and various in-game boosts, with an option to claim rewards.

Boosted key games with strategic marketing and collaborations, driving growth.

AREAS FOR IMPROVEMENT

  • Expand the SDK with advanced analytics and monetization tools.

  • Add tutorials and onboarding for new developers.

  • Introduce customizable avatars and themes for players.

  • Launch the P00LS Point Shop for in-game and crypto rewards.

  • Design engaging arcade-style games with simpler progression.

Three smartphone screens displaying a POOLS Games app interface with a shop offering digital packs and cryptocurrency options for purchase using "PP" currency. Options include SPLASH Sticker Pack, Retro Coin Rush Emoji Pack, $SPLASH, and $TON. A purchase confirmation screen shows successful transaction details for 10 $TON.
Cartoon dog with sunglasses and party hat using laptop

P00LS Games continues to innovate in Web3 gaming, empowering developers and captivating players.

More Projects